Having a small business or starting a small business, you may have some new skills to learn and some new concepts to master when it comes to the use of technology and the growth of your business.
Today many different types of companies exist and rely on technology it is hard to keep track. Such companies from pet supplies and home goods to custom jewelry and personal services.
Getting the word out about what products and services you have to offer has evolved significantly. Traditional advertising is not going to do it all, and in fact, it may be the lesser of the methods that provide the most effectiveness.
If you are new in an area or wanting to widen the scope of your business, there are many new approaches to not only getting the word out but also in getting a very quick feedback for your efforts.
You still need to have an excellent website, but just stay away from all of the glitz. All you need is a updated look, with lots of good information and a layout that is easy to navigate.
Then the site needs to be optimized so that the search engines pick up the keywords all about your business. Also, the site needs to be readable by mobile devices such as smartphones, iPads, and tablets. Searches account for 60% to 65% of all of the online searches for mobile devices.
Then there is the whole world of social media and social bookmarking. When social media began on could hire the friend of your 8th grader who understood Facebook, but not the whole process has become so sophisticated and time-consuming that if you want real results you had better hire it done.
There are over 1.25 billion Facebook followers, and it is estimated that 54% of them are online most of the time doing something with the platform. With such a concentration of people, it is a no-brainer that this is going to be an excellent venue upon which to capitalize.
The thing about it is, you don’t have time to do it all – create, design, monitor, and keep up. But some companies do, and they can do a good job of it for you.
Interview several companies who claim that they can do the job. Let them show you a few of their clients who they have built platforms for, and see for yourself. They should be able to show you at all levels, not only what keyword are utilized correctly, and what happens when you search on that term. But they should provide metrics too.
Metrics are the statistics of what is going on, and that will tell the story of what is happening. If you invest heavily in this promotion, you will find that it will be money that is well-spent. Your feedback will be quick enough that it can adjust.
Once you see how well it works, and also how well it can engage with new customers, you will be pleased.
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